What's the role?
As a Marketing Communications & Campaign Product Owner, you will be a key player in our global brand and marketing communications team.
You lead end to end marketing communications for globally orchestrated campaigns, shaping the strategy, story, and creative that scale across markets - balancing global consistency with local relevance - to generate customer demand, support the growth of our customer platform and drive customer engagement. You will strive for continuous performance improvement, compress time to market, and transform campaign learnings into a repeatable playbook for future success.
This role involves extensive collaboration and management of stakeholders across various functions and levels, including teams at Headquarters and market organizations.
Who is Hilti?
At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.
Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.
What does the role involve?
- Integrated campaign strategy: Define the campaign narrative, value proposition, and digital omni‑channel roadmap from concept to global rollout.
- Offer & product collaboration: Work with Product & PLS Managers to shape the right product and claims for the campaign, ensuring market relevance and customer‑relevant value proposition
- Creative & content leadership: Translate strategy into briefs and messaging guidelines; steer agencies and creative vendors for high‑quality, on‑brand execution.
- Agency & vendor management: Manage scopes, SLAs, and timelines with external partners to deliver assets and media plans on time and within budget.
- Channel orchestration: Ensure readiness across all digital channels (Website, email, paid media, social, employee advocacy) for flawless launches.
- Localization & translation coordination: Oversee translation and transcreation processes, ensuring accurate and brand‑consistent localized assets.
- Market enablement & communication: Provide Regions and Market Organizations with clear timelines, playbooks, and updates to guarantee smooth execution
- Customer Insights & Market Trends: Transform customer insights and market trends into global omnichannel communication programs that address audience needs and reflect business priorities.
- Performance optimization: Define and Monitor business impact metrics and KPIs, analyze results, and lead post‑launch reviews to improve effectiveness and ROI
- Continuous improvement: Compress time‑to‑market and transform campaign learnings into a repeatable playbook for future waves
- Cross‑functional alignment: Collaborate and Coordinate with Global Digital Teams, multiple Product Owners, technical and creative teams, Local teams and other stakeholders to manage dependencies and maintain transparency.
Within the Global Marketing Communications department, you are at the heartbeat of driving digital change @Hilti. From designing workflows in a matrix organization to creating digital equivalents to HILTIs direct sales approach to boosting AI usage within the teams – you are crafting the future of how we work and how we interact with our customers.
What do we offer?
To further accelerate in digital marketing, we are building our Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital at Hilti and revolutionize customer interactions.
What you need is:
- Minimum 5 years in marketing communication with proven track record leading global, multi‑market omni‑channel campaigns from strategy to rollout (B2B preferred)
- Strong agency/creative vendor management (briefing, scopes, SLAs, production oversight) and brand stewardship at scale
- Demonstrated ability to collaborate with Product & Pricing teams to shape offers and translate value propositions into compelling communications
- Excellent knowledge of full-funnel customer tracking, and marketing automation tools (ideally Salesforce Marketing Cloud)
- Strong project management and analytical skills, experience in Agile methodologies is a plus
- Experience in different marketing and sales functions is a plus
- Exceptional written and oral communication skills, effective in both formal and informal settings.
- Strong interpersonal skills for successful performance in a global matrix environment and excellent stakeholder management skills across all levels.
- Ability to manage multiple cross-functional projects in parallel with a “getting-things-done” approach.
- Proficient in English; additional languages are a clear benefit.
Who should apply?
We’re investing more than ever in our digital transformation. As a company whose lifeblood is innovation, we give our customers the next level of digital offerings on an impressive global scale! For you, it means unrivalled opportunities to work and develop an international career and really have an impact on the shape of things to come.
Does this sound like you? We look forward to your application! For further questions, please feel free to contact the hiring manager over LinkedIn https://www.linkedin.com/in/johannes-weisensee/
During your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you.
Tempted to apply? Click “apply now” and send us your resume (PDF in English version) today!
Do you want to know more? Go to https://careers.hilti.com/en/digital-marketing
*For non-EU citizens: Please state your eligibility status to work in France and note that if you do not own a valid work permit, Hilti cannot guarantee your final employment due to authority regulations.
Join us and #TransformDigital
Hilti is an equal opportunity employer and success at Hilti is down to teamwork and ability.
