What's the role?
This GB Marketing Manager position is a new and pivotal role within Digital Marketing. The main objective for the role is to support all marketing activities for small customers, focusing on developing and executing campaigns for small customers across the Hilti website, our Internal Sales teams as well as our Store network to drive sales through leads, new customer demand and acquisition, engagement and intensity.
In this role you’ll serve as a key point of contact with the Internal Sales Leadership Team, collaborating closely with the regional and global teams to develop and implement key initiatives that drive impactful results.
Who is Hilti?
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers. Hilti is very proud to be ranked as the UK's 19th best super large organisation to work for in the Great Place to Work survey.
What does the role involve?
In this role you will; drive data-led lead generation efforts to our Internal Sales and retail teams; optimize marketing funnels; track and analyze campaign performance using relevant metrics and adjust strategies as needed to ensure optimal results.
You’ll develop and implement customer retention strategies to foster long-term relationships with small business customers, monitoring customer satisfaction levels and implementing initiatives to enhance customer experience and advocacy.
You’ll become a go-to expert in small business audience needs, pain points and buying behaviour by using internal and external data sources including industry data, market conditions and competitive landscape, to identify growth, reach and engagement opportunities and refine marketing strategies.
You’ll be responsible for the steering and measuring of main KPIs of different initiatives and campaigns, gathering insights and best practice from inside and outside of Hilti to regularly evaluate and improve performance.
This is a hands-on role where you’ll need to be happy to roll your sleeves up and get in front of the camera demonstrating and discussing our products, applications and value proposition for small customers. You’ll need to create multi-channel and multi-format (video, written, image) innovative content to deliver wow experiences to both internal audiences and external customers
In this role, strong internal coordination and collaboration will also be required with cross functional teams. You’ll also facilitate employee enablement education and training regarding relevant new product launches.
93% of our people say they’re proud to work for Hilti, thanks to the quality of our products and the way we look after our people
What do we offer?
We really value our people and we've worked hard to develop a reward package that reflects this. Some of our benefits include:
- Genuine career advancement (more than 80% of all leadership roles are filled internally)
- 6% employer pension contributions
- Private Health Insurance and Employee Assistance Programme
- Company vehicle and fuel card for sales roles
- 33 days' holiday (inc. Bank Holidays) plus the ability to purchase 5 days more annually
- Paid leave to work on charitable projects
- Hilti Benefits Box, a reward platform offering a cycle to work scheme and shopping and lifestyle discounts/cashback
- Different ways to work flexibly, including working from home and compressed hours
- Employee resource groups focused on gender, mental health, race, disability, LGBTQ+ and sustainability topics
- Trips to locations such as Milan, New York and global HQ for high performers across all teams
What you need is:
Bachelor's degree in marketing, business administration, or a related field
Proven experience in digital marketing, preferably with a focus on small business customer acquisition and retention
Strong project management skills with the ability to handle multiple initiatives simultaneously
Excellent communication, presentation, and interpersonal skills
Creative thinking and problem-solving abilities; ability to create digital content / videos
Results-driven mindset with a focus on achieving measurable business outcomes
Who should apply?
We have an excellent mix of people - success at Hilti is down to teamwork and ability, no matter what your background.
Click through the 'Apply Now' button where you will be asked to upload your CV and answer a couple of short questions – the whole process should take around 90 seconds.
If you need any support with your application please contact gbcareers@hilti.com
If we don't have a suitable role for you at the moment, we will keep you in our talent pool for the future so your recruitment process might take a bit longer but we'll be sure to stay in touch.
Hilti is where your best belongs. We are an equal opportunity employer and value the contributions of all our team members regardless of sex, gender identity/expression, race, ethnicity, sexual orientation, disability, age, religion or family status.