What's the role?
At Hilti, social media plays an integral role in the development of our brand. In this exciting new role of Social Media Manager for Great Britain, you will play a key role in the Manchester-based Digital and Brand team. You'll have end-to-end responsibility for developing, executing, and evaluating social media marketing activities that align with our business strategy and deliver against the team's ambitious targets.
Who is Hilti?
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers. Hilti is very proud to be ranked as the UK's 19th best super large organisation to work for in the Great Place to Work survey.
What does the role involve?
In this role you’ll be responsible for both long and short form Content Production, as well as Influencer Marketing, Social Selling, Social Customer Service and User Generated content. You’ll work together with a range of internal and external stakeholders regarding the promotion and execution of social programs including the creation of monthly organic content, community management and paid social media campaigns.
As Social Media Manager for GB, you’ll own and run the GB Influencer programme, which includes enhancing the influencer portfolio, managing existing influencer relationships, commercial contract negotiations, content monitoring, product send outs and reporting. You’ll also be responsible for owning and running the GB LinkedIn Project to scale our LinkedIn community, ensuring we are well connected to our top customers on the platform, key decision makers and connections of mutual interest for certain strategic topics e.g. sustainability.
Collaboration will be key- you’ll be working with marketing stakeholders (product, trade, services, engineering, etc.) to develop social media content to support new product launches and marketing roadmap priorities. You’ll drive social media adoption and engagement in GB through all customer groups, internal and external stakeholders, and will actively participate in the Northern Europe Social Media Community in collaboration with Northern Europe Social Media Manager and social media team members from other Northern European countries.
Analytics will also play a key role – you will be gathering insights and utilising metrics on a regular basis to evaluate social media performance and make recommendations on improvements and optimisations, as well as taking best concepts and initiatives across Hilti globally and implementing them within the local market.
Other duties will include:
- Facilitating employee enablement education and training regarding social media guidelines and best practices throughout all levels of the organization that supports positive brand messaging and visibility.
- Collaborating with the global team and other marketing organizations on strategic initiatives and pilot programs
- Seeking innovative solutions and content to deliver the wow experience with our digital presence.
- Implementing and executing enhancements/upgrades in line with project timelines and strategy
- Community and crisis management across the GB social channels. Partner with subject matter experts, management, and legal to handle questions, feedback, complaints, or crises professionally and promptly, maintaining the brand reputation.
- Staying updated on social media trends, best practices, algorithm changes, and emerging platforms to adapt strategies and remain competitive.
93% of our people say they’re proud to work for Hilti, thanks to the quality of our products and the way we look after our people.
What do we offer?
We really value our people and we've worked hard to develop a reward package that reflects this. Some of our benefits include:
- Genuine career advancement (more than 80% of all leadership roles are filled internally)
- 6% employer pension contributions
- Private Health Insurance and Employee Assistance Programme
- Company vehicle and fuel card for sales roles
- 33 days' holiday (inc. Bank Holidays) plus the ability to purchase 5 days more annually
- Paid leave to work on charitable projects
- Hilti Benefits Box, a reward platform offering a cycle to work scheme and shopping and lifestyle discounts/cashback
- Different ways to work flexibly, including working from home and compressed hours
- Employee resource groups focused on gender, mental health, race, disability, LGBTQ+ and sustainability topics
- Trips to locations such as Milan, New York and global HQ for high performers across all teams
What you need is:
Direct experience with social media platforms and communication in the GB market (organic and paid)
Good understanding of the full digital marketing mix
Experience with social media management platforms like Sprinklr, Hootsuite, Falcon, or similar
You’ll need to be comfortable and willing to be camera-facing
You’ll be highly-organised, with strong planning skills and high attention to detail
Who should apply?
We have an excellent mix of people - success at Hilti is down to teamwork and ability, no matter what your background.
Click through the 'Apply Now' button where you will be asked to upload your CV and answer a couple of short questions – the whole process should take around 90 seconds.
If you need any support with your application please contact gbcareers@hilti.com.
If we don't have a suitable role for you at the moment, we will keep you in our talent pool for the future so your recruitment process might take a bit longer but we'll be sure to stay in touch.
Hilti is where your best belongs. We are an equal opportunity employer and value the contributions of all our team members regardless of sex, gender identity/expression, race, ethnicity, sexual orientation, disability, age, religion or family status.