Regional Social Media Program Manager, North Asia

Opportunity to combine hands-on execution with strategic leadership

Are you ready to shape the future of digital engagement for a global brand? In this role, you’ll own Hong Kong’s social media strategy and digital marketing initiatives while gaining regional exposure across North Asia including Mainland China, Hong Kong, Taiwan, Japan, and Korea. You’ll lead the end-to-end social media operations, create impactful content, and drive innovative programs like influencer collaborations and employee advocacy. This is your opportunity to combine hands-on execution with strategic leadership, working closely with global and regional teams to deliver measurable impact.

What You'll do

Hands-on Social Media Management for Hong Kong
Channel Ownership

• Manage Hong Kong’s social channels: Facebook, Instagram, YouTube, LinkedIn, and WhatsApp.
• Build and maintain a content calendar with brand-aligned creative, copy, and publishing cadence.
• Engage and grow online communities.

• Develop content concepts and produce/adapt assets (short-form videos, carousels, stories, reels, thought-leadership posts).
• Brief and manage agencies for high-production pieces.
• Tailor content for different audiences (specifiers, contractors, engineers) and channels.

• Use Sprinklr for scheduling, listening, routing, and reporting; troubleshoot with Global as needed.
• Initiate conversational marketing campaigns on WhatsApp and co-create content with partners and agencies.
• Build monthly dashboards (reach, engagement, CTR, VTR, site traffic) and provide insight-driven recommendations.

• Identify and develop influencer pools (internal & external), execute engagement campaigns and content.
• Drive Hilti Network (employee advocacy program) internal communications, promote participation, and boost engagement through social content and internal campaigns.

• Present monthly progress and quarterly impact to the Hong Kong’s executive management team and regional digital team.
• Run test-and-learn sprints (creative formats, copy angles, posting windows, targeting) and document playbooks.

• Lead the internal employee advocacy program (“Hilti Network”): activation, content kits, training, governance, and recognition.
• Support external influencer programs: design frameworks, source/manage creators with 5 offices in North Asia/agencies, ensure brand safety and optimize performance.
• Collaborate with Global Digital, Marketing, HR, and product marketing teams to ensure consistent messaging and enablement.
• Own program KPIs, dashboards, insights, and regional social budgets.

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, or a related field.
• Around 5–8 years’ work experience in social media including at least 2 years of direct channel management and community moderation. Proven experience working in social media or digital marketing agency environment is essential.
• Self-motivated professional with a strong passion for social media and digital engagement. Past track record in delivering influencer programs, creator collaborations, and enabling employee advocacy or internal training.
• Exceptional copywriting and content adaptation skills for LinkedIn, Instagram, Facebook, and YouTube, with familiarity in short-form video trends.
• Proficiency with enterprise social media platforms (Sprinklr preferred) for publishing, listening, care, and reporting. Strong analytical mindset with experience in dashboards, UTM tracking, and insight storytelling.
• Ability to manage stakeholders across cultures and balance regional strategy with local execution.
• Fluency in English and Cantonese; Mandarin is a plus.
• Experience in B2B, industrial, or construction sectors is highly desirable.
• Basic video editing and design skills (Premiere, CapCut, Canva) and understanding of performance marketing workflows (Demand Generation, CRM/MA integrations, webinar promotion) are advantageous.
• Aspire to build a long-term career with flexibility to relocate for future advancement.
• Candidates with less experience will be considered; the position title will be commensurate with experience.

What’s In It for You

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

📌 Important Information Before Submitting Your Application

Thank you for your interest in joining Hilti! Before you apply, please take a moment to review the following key details:

• Every application is carefully reviewed by our dedicated Talent Acquisition team. We truly value your interest and take the time to consider each candidate thoroughly.
• Our end-to-end hiring process typically takes 4 to 8 weeks. Please note that only shortlisted candidates will be contacted for the next steps.
• To help you succeed, we’ve prepared a helpful guide for interviews with Hilti representatives. Be sure to check it out: Preparing for your Hilti Interview | Hilti Careers