Head of Global Brand and Design (m/f/x)

EVOLVING AN ICONIC BRAND FOR THE FUTURE

This is an opportunity to shape the next chapter of Hilti’s global brand.

As Head of Global Brand and Design, you will set the direction for how one of the construction industry’s most established brands evolves in a world increasingly shaped by software, services, connected products and AI. Building on Hilti’s strong brand foundations, you will define how our brand and design system evolves to reflect the expanding breadth of our business and create a compelling, coherent experience across physical and digital touchpoints.

Your mandate goes well beyond brand stewardship. You will set an ambitious vision for the future of the Hilti brand and turn it into a global reality, bringing together strategy, design, customer experience and technology. Working across markets, business units and functions, you will build the alignment, capabilities and systems required to move the brand forward at global scale.

This is a full-time global leadership position, available immediately. The role requires regular international engagement, with travel of up to one week per month.

What You'll do

Lead a global brand evolution

You will define and lead the evolution of Hilti’s global brand strategy, identity and design system. You will sharpen the brand’s future positioning, including its credibility and differentiation as a software, services and solutions company, while preserving the strengths that have made Hilti distinctive.

You will turn that direction into a coherent and scalable brand experience across markets, channels, products and customer interactions. This includes building the design principles, systems, governance and organizational capabilities required to move from individual executions to an integrated global brand ecosystem.

Make brand a business-wide capability

You will partner with senior leaders across marketing, product, sales, software, IT and customer functions to embed brand thinking into business strategy and the end-to-end customer experience. You will challenge established conventions, create alignment where priorities differ, and build commitment to a shared global direction without relying solely on formal authority.

You will establish the operating model behind the brand: decision rights, governance, global-to-local collaboration, tools, capabilities and external partnerships. You will also shape how AI and emerging technologies change brand expression, content creation and design at scale.

Success will be measured not only by the quality and consistency of Hilti’s brand expression, but also by stronger differentiation, customer relevance, organizational adoption and demonstrable contribution to business impact.

What You’ll Bring

This role calls for an established senior marketing transformation leader who has already operated successfully at enterprise scale. You will bring the judgement, credibility and resilience to set a bold direction, influence senior decision-makers and turn ambition into sustained organizational change.

• A substantial record of personally leading major marketing transformations in a complex, international organization, from strategic diagnosis and executive alignment through implementation, adoption and measurable impact. You have led change across multiple markets, business units or customer-facing functions, not only within a central brand team.
• Deep experience building and scaling an enterprise-wide brand and design ecosystem across digital products, physical experiences, communications and customer touchpoints. You understand how brand strategy, design systems, UX, content, technology and governance must work together at global scale.
• Leadership experience extending beyond traditional corporate brand management, ideally encompassing areas such as business transformation, portfolio or offering strategy, customer experience, software or digital products, service-led business models or innovation. You have repositioned an established organization as its business model and value proposition evolved.
• Demonstrated credibility with executive committees and senior business leaders. You can simplify complex strategic choices, constructively challenge established views and secure commitment across functions, markets and business units. You have successfully navigated competing priorities and built coalitions behind consequential decisions.
• A commercial and evidence-led approach to brand leadership. You can connect brand choices to customer preference, differentiation, experience and business performance, and you know how to establish meaningful measures of progress. You combine this discipline with exceptional judgement in design, innovation and narrative.
• Experience leading senior teams and directing high-calibre external strategy, creative, design or technology partners paired with the ability to move confidently between boardroom-level strategic debate and critical review of customer-facing execution.

What’s In It for You

A rare opportunity to shape a global brand at a defining moment

This role offers more than stewardship of an established brand. You will have the mandate to influence how Hilti evolves, how its expanding portfolio is understood and how customers experience the company across markets and touchpoints.
You will work directly with senior leaders across the business, lead a globally relevant transformation agenda and build capabilities designed to last. As a family-owned company with a long-term perspective, Hilti offers the conditions to pursue meaningful transformation beyond quarterly cycles and short-lived campaigns.
You will also benefit from:

• A diverse global headquarters community of more than 2,100 colleagues representing 70 nationalities.
• The opportunity to create visible, long-term impact on Hilti’s business and global reputation.
• Career opportunities across functions, regions and leadership roles, supported by a transparent development framework.
• A flexible, trust-based working model, including remote work, workation and sabbatical options.
• Relocation and family support, including childcare and integration assistance.
• Opportunities to contribute to local and global social-impact initiatives.
• More than 60 employee-led networks and activities.
• A modern campus with an onsite gym, restaurants, mobility benefits and access to outdoor activities.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. As Hilti is evolving, this creates an exceptional challenge for an established brand leader: to build on a highly recognized brand while helping redefine what it can stand for in the future.

From Hilti’s global headquarters, you will work at the intersection of brand, business strategy, customer experience, product, software and technology. You will collaborate with global functions and market organizations to translate a shared strategic direction into experiences that are locally relevant and globally coherent.

The headquarters environment provides direct access to senior decision-makers and to the teams shaping Hilti’s future portfolio, platforms and customer relationships, creating the conditions for transforming bold visions into impact. Just as distinctive as our brand is our culture: strongly rooted in shared values, long-term thinking, entrepreneurship and a genuine commitment to people.

Learn more about our recruitment process: Preparing for your Hilti Interview

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

For further questions, please feel free to contact Veronika Schnabel, Head of Global Brand and Communication or talent acquisition Elena Gottardo, Team Lead Talent Acquisition Operations, [email protected].

For non-EU/ EFTA citizens: Please state your eligibility status to work in Switzerland/ Liechtenstein and note that if you do not own a valid Swiss/ Liechtenstein work permit, Hilti cannot guarantee your final employment due to authority regulations.