Senior Social Media Manager

What's the role:

As Senior Social Media Manager for our Northern Europe region, you will lead the strategy, performance and development of social media across multiple markets, ensuring our activity delivers measurable business impact.

Working within our Northern Europe Brand, Communications and Digital team, you will translate global social media priorities into a clear regional strategy that supports awareness, engagement, lead generation and business growth.

You will work closely with 5x markets across Northern Europe, the Global Digital Hub in Paris as well as Product Management, Trade, Sales and Marketing teams, to ensure social media remains a key driver of our digital customer journey.

What You'll do

• Lead and evolve Hilti Northern Europe’s social media strategy, translating global direction into a clear regional roadmap that delivers measurable business impact.
• Partner with the Global Digital Hub, regional leadership and local market teams to align social media activity with business priorities across Northern Europe.
• Drive key global and regional social programmes, including employee advocacy, influencer and content creator initiatives, campaigns and innovation projects.
• Combine strategic leadership with hands-on execution, overseeing content planning, campaign activation, localisation and market-specific requirements.
• Lead paid social activity through agency partners, ensuring campaigns are effectively targeted, optimised and aligned with commercial objectives.
• Coordinate content creation and filming projects, bringing together stakeholders across Product Management, Trade, Sales, Marketing and other functions.
• Own regional social media performance, setting targets, tracking results, and turning data into actionable insights and recommendations.
• Present performance updates and strategic recommendations to senior stakeholders, using evidence to influence priorities and future investment.
• Drive knowledge-sharing and continuous improvement across Northern Europe, identifying opportunities to strengthen performance, test new approaches and scale best practice.

What You’ll Bring

• Extensive, proven social media experience, with a strong track record of developing and delivering strategies that drive measurable business results.
• Strong expertise across organic and paid social, including campaign strategy, audience targeting, creative development and lead generation.
• A highly analytical mindset, able to turn performance data and trends into clear insights, recommendations and actions.
• Experience building or supporting employee advocacy, influencer, content creator or ambassador programmes.
• Strong knowledge of social media management, reporting and listening platforms, such as Sprinklr, as well as editing platforms e.g. Adobe Suite/CapCut.
• Understanding of lead management integrations and marketing technology, with awareness of emerging AI-driven approaches including Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
• Excellent stakeholder management and influencing skills, with the confidence to challenge constructively and build strong relationships across countries, cultures and functions.
• Confidence presenting performance insights, strategic recommendations and business cases to senior stakeholders.
• Experience managing agency relationships and complex, multi-stakeholder projects.
• A strong commercial mindset, understanding how social media drives awareness, consideration, leads and conversion.
• Strong project management and organisational skills, comfortable balancing multiple priorities in a fast-paced environment.
• A proactive, curious and improvement-focused mindset, continuously testing new approaches, spotting opportunities and bringing external best practice into the business.
• Degree in Marketing, Digital Marketing, Business or a related discipline, or equivalent relevant experience.

What’s In It for You

This is an opportunity to take real ownership of social media across Hilti Northern Europe, shaping strategy while staying close to execution. You’ll work with global, regional and local teams, influence senior stakeholders and help define where we go next.

You’ll have the scope to challenge, innovate and experiment, using data and insight to unlock new opportunities and drive measurable impact. It’s a highly visible role offering exposure, strategic influence and the opportunity to make your mark.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.