Brand to Impact!
As a Senior Social Media Program Manager, you will play a key role in shaping and scaling Hilti’s global social media program landscape, driving measurable business impact and long-term value creation. Building on our ambition to become the most trusted, engaging, and visible brand on social media, you will own and evolve strategic global programs such as employee advocacy, influencer partnerships, vertical content, user-generated content, and customer ambassador initiatives. You act as a strategic driver and sparring partner to senior stakeholders, ensuring our social media initiatives are fully aligned with business objectives, continuously optimized, and embedded across markets.
What You'll do
Strategic program ownership:
· Own and drive the vision, roadmap, and continuous evolution of key global social media programs.
· Translate business priorities into scalable social media initiatives that drive engagement and impact.
· Proactively identify new opportunities and shape the global program portfolio.
Global rollout & governance :
· Lead complex global deployments, balancing global consistency with local flexibility.
· Establish clear governance frameworks, playbooks, and operating models to ensure sustainable adoption.
· Ensure programs are embedded into daily operations across markets and regions.
Performance & business impact (close work with Performance and Projects Manager):
· Define and steer KPIs, success frameworks, and targets, ensuring alignment with broader business goals.
· Leverage data and insights to continuously optimize program performance.
· Communicate program impact and ROI to senior stakeholders, influencing strategic decisions.
Stakeholder Management:
· Act as a trusted expert and sparring partner for social media programs.
· Lead alignment across global, regional, and local stakeholders, including senior management.
· Navigate complex environments and drive decisions across cross-functional teams.
Innovation & capability building :
· Identify, test, and scale emerging trends, platforms, formats, and technologies (incl. AI).
· Introduce best practices and frameworks to continuously improve program maturity.
· Design and deliver advanced training and enablement for global teams.
Team contribution & knowledge sharing:
· Share expertise and support the development of others through collaboration and coaching.
· Contribute actively to the team’s knowledge base, ways of working, and continuous improvement.
· Act as a role model for ownership, accountability, and collaboration.
What You’ll Bring
· 6–8+ years of experience in digital marketing, social media, or program management.
· Proven track record in designing, scaling, and optimizing global programs.
· Strong ability to connect business strategy with social media initiatives.
· Experience working in global, cross-functional environments with senior stakeholders.
· Strong analytical skills with the ability to translate insights into action.
· Strong ownership mindset with the ability to drive initiatives end-to-end.
· Excellent stakeholder management and influencing skills at senior level.
· Experience in sharing knowledge, coaching, or supporting others’ development.
· Curiosity for innovation, trends, and emerging technologies (incl. AI). · University degree (preferably Master’s level) in business, marketing, or a related field.
· Excellent communication skills in English; additional languages are a plus.
· Willingness to travel for business.
What’s In It for You
Joining Hilti Digital & Marketing Services (HDMS) means becoming part of a modern, people‑centered workplace with benefits designed to help you thrive both professionally and personally, a truly international environment that values diverse perspectives, fuels innovation, and encourages cross‑cultural collaboration, supportive, close‑knit leadership offering clarity, coaching, and meaningful involvement in decision‑making, challenging responsibilities that strike the right balance between autonomy and teamwork, ownership of your career, giving you the freedom and support to shape your own development path, and also:
Hybrid working model, with the option to work from home up to 50% of the time.
Comprehensive health insurance fully covered for you and your family.
Competitive pension scheme to support long term financial security.
Annual Solidarity Day, allowing you to volunteer for social causes that matter to you.
Onsite crèche facility (subject to availability) to support employees with young children.
Legal assistance program (EKEI) providing guidance on various legal and administrative matters.
Why Hilti
Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.
Commitment to Inclusion
At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.
Does this sound like you? We look forward to your application! For further questions, please feel free to contact the hiring manager over LinkedIn www.linkedin.com/in/fabriceatallah
During your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you. Tempted to apply? Click “apply now” and send us your resume (PDF in English version) today! Do you want to know more? Go to https://careers.hilti.com/en/digital-marketing Join us and #TransformDigital Hilti is an equal opportunity employer and success at Hilti is down to teamwork and ability.