Drive profitable growth and customer engagement across North Asia by leading and scaling eCommerce channels—including Hilti Online, Hilti Shopping App, Marketplaces (e.g., Tmall, Naver, Rakuten, Amazon, etc.) and eB2B / eProcurement business models.
This role owns the strategy and performance of digitally enabled sales channels, while supporting execution and enablement in MOs (Market Organizations) to deliver a seamless omnichannel customer experience and accelerate share of wallet.
What You'll do
- Develop and implement regional eCommerce growth strategy including assortment / category management, pricing, promotions, and partnerships.
- Own end-to-end performance of Hilti Online (website), Hilti Shopping App, Marketplaces (Tmall, Naver, others) with execution led by MOs
- Support the launch of eB2B with online procurement players in select MOs
- Drive adoption and repeat usage of Hilti Online and Hilti Shopping App.
- Lead regional merchandising and catalogue creation activities to support new Marketplace / eB2B platform onboarding and existing marketplace expansions in collaboration with Product Marketing (PLS) teams
- Position Marketplace as a complementary business model to Hilti Online and Hilti Shopping App for incremental digital net sales growth and new buying customer platform expansion.
- Partner with Demand Generation and Engagement Marketing teams to Plan and execute campaigns that drive traffic, leads, and revenue across channels.
- Ensure consistent brand and pricing governance across all channels and provide pricing recommendations for optimal upselling and cross-selling
- Leverage ISAM (Inside Sales Account Management) teams, where possible, to follow-up on leads generated through eCommerce channels and boost eCommerce influenced Net Sales.
What You’ll Bring
Experience
- 5+ years in eCommerce or digital channel leadership
- Proven experience in launching and scaling marketplace models
- Experience in B2B or omnichannel environments
- Familiarity with eProcurement platforms highly desirable
- Experience in regional roles or cross-functional teams highly desirable
Skills & Competencies
- Strong commercial acumen and data-driven decision-making
- Deep understanding of digital funnels and customer journeys
- Leadership and stakeholder management across multiple markets
- Ability to drive transformation and change in traditional sales organizations
What Success Looks Like
- eCommerce becomes a major revenue driver with sustained double-digit growth
- Marketplace model evolves into a major contributor to eCommerce growth
- eB2B / eProcurement model is launched successfully in selected MOs
- Hilti strengthens its digital leadership across North Asia
What’s In It for You
Year upon year we are recognized as one of the top “Great Place to Work” employers, both globally and locally. We have a diverse team of people with a variety of nationalities, background, and experiences. Success at Hilti is down to teamwork and ability, no matter where you’re from. Additionally, at Hilti we focus on people development and offer a range of trainings, mentorships, and individual development plans.
Why Hilti
Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.
Commitment to Inclusion
At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.