Regional Social Media Program Manager, North Asia

What's the role?

We’re hiring a Regional Social Media Program Manager to drive social media programs across North Asia region (5 Market Organizations (MOs): Mainland China, Hong Kong, Taiwan, Japan and Korea) and to directly manage and operate Hong Kong’s social media strategy and digital marketing initiatives.

For North Asia region (A1), you’ll drive strategy for internal employee advocacy program and external influencer programs, set standards, and enable local teams.

For Hong Kong market (MOHK), you’ll act as the end-to-end social media manager by planning the content and campaign calendar, publishing content, managing online communities, and optimizing performance.

Who is Hilti?

Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.

What does the role involve?

Strategy, programs, and governance for North Asia region (A1)

• Drive internal employee advocacy program (know as “Hilti Network”): activate and scale up the program with tool / content kits, employee engaging/training, governance, and recognition programs.
• Support external influencer programs: architect frameworks, source/manage creators with Market Organizations (MOs) / agencies, ensure brand safety and performance optimization.
• Partner with Global Digital (e.g. Sprinklr), MO Marketing / Product Leadership Strategy (PLS) / Trade / Engineering Marketing, and HR to ensure consistent messaging and enablement.
• Own program KPIs, monthly dashboards, quarterly insights, and regional social budgets.

• Own HK’s Facebook, Instagram, YouTube, LinkedIn, WhatsApp.
• Build and run the content calendar; ensure brand-fit creative, copy, and publishing cadence.
• Community management.

• Create content concepts and produce/adapt assets (short-form video, carousels, stories, reels, shorts, thought-leadership posts).
• Brief and manage the agency for higher-production pieces.
• Tailor content by audience (specifiers, contractors, engineers) and by channel.

• Use Sprinklr for scheduling, listening, routing, and reporting; troubleshoot with Global as needed.
• Initiate and create campaign concepts for conversational marketing on WhatsApp and develop content with the counterpart and agency.
• Build monthly HK dashboards (reach, engagement, CTR (Click-Through Rate), VTR (View-Through Rate), site traffic) and insight-led recommendations.

• Identify and develop influencer pool (internal & external), execute influencer engagement campaigns and content.
• Execute Hilti Network internal communication and promotion, drive participants engagement through social content and internal competitions.

• Present monthly progress and quarterly business impact to MOHK Executive Management Team (EMT), and Regional Hub Digital Team.
• Run test-and-learn sprints (creative formats, copy angles, posting windows, targeting) and document playbooks.

We are thrilled to be recognized as the 4th Best Workplaces™ in Asia 2024 by Great Place to Work® Institute !

What do we offer?

Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.

What you need is:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5–10 years in social media; with at least 2 years with direct social channel management and community moderation.
• Passionate and self-motivated, with demonstrated success running influencer programs and/or creator collaborations, and the experience enabling employee advocacy or running internal enablement/training.
• Strong copywriting and content adaptation skills for LinkedIn, Instagram, Facebook, YouTube; with short-form video familiarity.
• Proficiency with enterprise tools; Sprinklr or similar social media management platform preferred (publishing, listening, care, reporting).
• Solid analytics and experimentation mindset, savvy about dashboards, UTM, and insight storytelling.
• Stakeholder management across cultures, with the ability to balance regional leadership with local execution.
• Fluency in English, with Cantonese and Mandarin proficiency preferred.
• Experience in B2B/industrial or construction sector experience would be ideal.
• Basic video editing and design skills (e.g. Premiere/CapCut/Canva), as well as understanding of performance marketing (Demand Generation/Data Driven Lead/Engagement Marketing workflows, CRM/MA integrations, and webinar promotion), would be beneficial.

Why should you apply?

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

📌 Additional Information Before Submitting Your Application

Thank you for your interest in joining Hilti! Before you apply, please take a moment to review the following key details:

• Every application is carefully reviewed by our dedicated Talent Acquisition team. We truly value your interest and take the time to consider each candidate thoroughly.
• Our end-to-end hiring process typically takes 4 to 8 weeks. Please note that only shortlisted candidates will be contacted for the next steps.
• To help you succeed, we’ve prepared a helpful guide for interviews with Hilti representatives. Be sure to check it out: Preparing for your Hilti Interview | Hilti Careers