Regional Engineering Marketing Manager - North Asia

What's the role?

The successful candidate is a strategic and driven leader to champion our specification business for the Fastening & Protection (F&P) portfolio. This role blends engineering expertise with commercial strategy, offering a unique opportunity to influence code development, engage specifiers, and drive business performance across five markets in North Asia namely China, Hong Kong, Taiwan, Japan and Korea .

Who is Hilti?

Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.

What does the role involve?

Code & Approval (C&A) Strategy

• Lead the development and revision of engineering codes across North Asia, identifying gaps and harmonizing standards to unlock business opportunities.
• Collaborate with internal teams (engineering, marketing, solution managers) and external stakeholders (test engineers, professors, approval bodies) to expand Hilti’s influence in the C&A landscape.
• Define and implement local code development strategies aligned with market needs and business unit roadmaps.
• Steer code revision initiatives and ensure successful execution across China, Hong Kong, Taiwan, Japan, and Korea.
• Promote technical differentiation of Hilti solutions through code revision content and strategic messaging.

• Develop and execute a regional engineering marketing roadmap in collaboration with global and local teams.
• Create compelling technical content (e.g., webinars, white papers, articles) to engage specifiers and engineers.
• Deploy content through appropriate channels and campaigns to build awareness and drive engagement.
• Build and nurture a strong engineering community by driving competence and confidence through training, field engagement, and digital platforms and be the subject matter expert to uplift engineering team capability.
• Understand customer applications, competitive landscape, and Hilti’s unique value proposition in the Fastening &Protection space.

• Define go-to-market approaches for the specification business and steer sales performance across the region.
• Use data-driven insights to guide strategic decisions and ensure alignment with broader business goals.
• Connect the dots between codes & approvals, marketing, software, and engineering to deliver integrated solutions.

We are thrilled to be recognized as the 4th Best Workplaces™ in Asia 2024 by Great Place to Work® Institute !

What do we offer?

Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.

What you need is:

• Bachelor’s degree in civil or structural engineering or related discipline. Highly preferred to possess Master’s degree or MBA from reputable institute.
• Around 6 years of experience in working with engineering consultants or design institutes in construction industry and understanding the role of specifiers and engineers in the construction workflow, from initial design to final maintenance associated with Hilti fastening and protection portfolio.
• Sound understanding of construction market including market landscape, competition, code and approval development and revision as well as specification processes in construction projects.
• Demonstrate the ability in handling both strategic and operational tasks by rolling up the sleeves and pro-actively involve in actions/activities.
• Strong business orientation by best leveraging one’s engineering background with strong commercial mindset and business ownership to drive sustainable value creation through codes & approval and engineering marketing initiatives.
• Analytical skills to understand and analyze commercial data, financial data, and application data to drive fact-based decisions.
• Excellent communication and presentation skills and capable in collaborating and influencing stakeholders at country, region and global level with senior management that articulate own opinions, ideas, and codes & approval concepts to relevant stakeholders in a simple and comprehensible way.
• Highly proficient in written and spoken English and business level proficiency in one of the North Asia languages (Chinese, Japanese, Korean).
• Aspire in developing a long-term career in the company and preferably with the flexibility to relocate to other locations for future career advancement.

Why should you apply?

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

📌 Additional Information Before Submitting Your Application
Thank you for your interest in joining Hilti! Before you apply, please take a moment to review the following key details:

• Every application is carefully reviewed by our dedicated Talent Acquisition team. We truly value your interest and take the time to consider each candidate thoroughly.
• Our end-to-end hiring process typically takes 4 to 8 weeks. Please note that only shortlisted candidates will be contacted for the next steps.
• To help you succeed, we’ve prepared a helpful guide for interviews with Hilti representatives. Be sure to check it out: Preparing for your Hilti Interview | Hilti Careers