WHAT'S THE ROLE?
The primary purpose of this role is to lead and oversee the Product Leadership Strategy (PLS) Team, ensuring optimal management of the product portfolio and alignment with the company’s strategic objectives. The role is focused on driving business growth through effective product management, innovative marketing strategies, and cross-functional collaboration while maintaining a strong customer-centric approach. Additionally, this position aims to deliver sustainable competitive advantages by leveraging market insights, optimizing processes, and fostering continuous improvement to meet and exceed customer expectations
WHO IS HILTI?
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.
- Developing strategic directions for the assigned product lines through translating global or regional product strategies to fit into local market needs and achieve market leadership position
- Responsible for all marketing activities relating to the business unit which includes; products life cycle management, new product launch, pricing strategy, market research, competitor sensing, promotion, sales forces training, and sales steering
- Identifying business potential through understanding product, applications, markets, competition, and customers
- Responsible for a high level of customer satisfaction (external and internal), as well as with business partners for the product line
- Working with different stakeholders particularly with Regional Marketing team & local sales team
WHAT DOES THE ROLE INVOLVE?
1. Lead Product Marketing Team
- Oversee and manage a diverse Product Leadership Strategy (PLS) Team responsible for 8 Business Units (BUs) , ensuring alignment with company goals and strategic initiatives.
- Product Portfolio Oversight : Optimize product performance by understanding customer applications, maintaining strong product reputation, and communicating clear value propositions.
- Strategic Product Introductions : Develop and execute strategies for the successful I ntroduction of N ew P roducts (INP) into the market.
- Sales & Inventory Monitoring : Analyze sales trends of existing products. Collaborate with inventory and logistics teams to maintain optimal stock levels, reduce stock provisions, and minimize obsolescence costs. Efficiently phase out obsolete products in a cost-effective manner.
- Marketing Plan Development : Define and refine the necessary data and insights to create comprehensive product marketing plans, actionable strategies, and pricing recommendations.
- Annual & Long-Term Planning : Using construction industry trends, economic forecasts, and market potential analyses, produce:
- Annual Product Plan : Includes targeted actions and marketing commentary.
- Three-Year Company Plan : Provide key contributions to align product initiatives with long-term business objectives.
- Strategic Planning & Execution : Develop robust business strategies to drive sales, market share, profitability, and inventory management.
- Sales Trend Optimization : Continuously monitor sales performance to meet planned targets and maximize both short- and long-term market opportunities.
- Market Testing & Product Launches : Design and implement detailed marketing plans to:
- Conduct initial market testing.
- Successfully and profitably introduce new products into the construction industry.
- Coordinate all actions with relevant departments for seamless execution.
- Competitive Advantage : Leverage the marketing mix (product, price, promotion, and distribution) to ensure sustained competitive advantages for the product portfolio.
- Develop and deliver all necessary communication materials—including translated user manuals, catalogs, price lists, and leaflets—ensuring they meet quality standards, timelines, and budgets.
- Work closely with regional and divisional marketing, product
management teams within Hilti Asia to ensure a two-way flow of guidance, insights, and support.
- Maintain regular contact with the salesforce, customers, and internal departments to ensure the product portfolio is managed responsively and aligns with the company’s strategic goals.
- Uphold the company’s quality philosophy by:
- Meeting customer needs and expectations through exceptional product offerings and service.
- Driving continuous improvement in processes, tasks, and responsibilities to enhance overall business performance.
Our unique culture and career development opportunities have gained worldwide recognition - we’re proud to be named one of the World's Best Workplaces™ in 2024 by Great Place to Work (GPTW)
WHAT DO WE OFFER?
Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
WHAT YOU NEED IS:
This role requires a candidate who can combine technical expertise, market knowledge, and strategic vision to drive exceptional business outcomes in a competitive B2B environment.
1. Product Marketing
- Extensive experience in managing the full product lifecycle, from market analysis and strategy development to product launches and ongoing performance management.
- Strong ability to craft compelling value propositions, optimize product portfolios, and execute successful marketing campaigns that drive business growth.
- Demonstrated skills in business planning, including strategic development, performance monitoring, and proactive problem-solving to achieve sales, profitability, and market share targets.
- Experience in leveraging market insights and analytics to make data-driven decisions and optimize short- and long-term business opportunities.
- Hands-on experience in B2B environments, with a deep understanding of:
- Direct Sales Business Models : Managing direct engagement with customers to build long-term relationships and deliver tailored solutions.
- Channel Business Models : Developing and managing distributor or partner networks to maximize market reach and ensure value delivery.
- Strong ability to navigate complex sales structures and adapt strategies to different customer and channel needs.
- Professional background in the construction industry or engineering related industry , with an understanding of market dynamics, customer applications, and industry-specific trends.
- Familiarity with technical and innovative products, ensuring effective communication of product features and benefits to diverse audiences.
- 전형방법
1차 서류전형 - 2차 면접전형(실무/임원/Region)
- 제출서류
영문필수(국문선택) 경력기술서 (서류 합격자에 한해 개별 연락 드리고, 각종 증빙서류는 서류전형합격자에 한해 추후제출)
WHY SHOULD YOU APPLY?
We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.
📌 Head of Marketing - 김영관 그룹장 인터뷰
📌 회사소개 & 직무인터뷰 - https://www.jobkorea.co.kr/Super/hiltikorea
📌 Hilti Group - https://www.hilti.group/
📌 Hilti Korea - https://www.hilti.co.kr/
📌 Hilti Korea YouTube - www.youtube.com/@hilti-kor
📌 Hilti Asia LinkedIn - https://www.linkedin.com/company/hilti-asia/
📌 Career in Hilti - https://youtu.be/My9mW_tHPHY
📌 Preparing for your Hilti Interview - Preparing for your Hilti Interview | Hilti Careers
📌 Interview Tips - https://careers.hilti.com/en/interview-tips