What's the role?
We are looking for an a data-driven and creative Generative Search Optimisation & Content Marketing Manager to join Hilti`s global marketing communications team. In this role, you’ll own and develop our organic / AI search strategy. This role bridges content strategy, content performance and user-first thinking to drive organic growth across all digital touchpoints. You will work closely with content, UX, dev, and marketing teams to ensure SEO is integrated into every stage of the digital experience. This is a high-impact role focused on improving visibility, authority, and performance of HILTI in the digital landscape. This role is pivotal in enhancing our organic visibility across multiple markets and languages, ensuring our content resonates with B2B decision-makers and ranks effectively in (AI) search engines.
You will collaborate with regional marketing teams, content creators, and digital specialists to optimize web content for search performance, user intent, and business relevance.
Who is Hilti?
At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.
Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.
What does the role involve?
Key tasks include:
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Within the Global Marketing Communications department, you are at the heartbeat of driving digital change @Hilti. From designing workflows in a matrix organization to creating digital equivalents to HILTIs direct sales approach to boosting AI usage within the teams – you are crafting the future of how we work and how we interact with our customers.
What do we offer?
At HDMS, Hilti Digital Marketing Services, you’ll thrive in a dynamic, internationally-minded environment where diverse perspectives fuel innovation and collaboration. We offer close-knit management, stimulating responsibilities, and a culture that balances autonomy with teamwork. You’ll be the owner of your professional development and will have the freedom to design your own career map. Our flexible remote work policy allows you to work from home up to 50% of the time. You’ll also benefit from a fully covered health insurance plan for you and your family at no cost for you, a competitive pension scheme, and an annual solidarity day to support causes that matter to you.
What you need is:
- 5+ years of experience in SEO, with a strong emphasis on content optimization in a B2B environment, with Deep understanding of modern SEO: E-E-A-T, semantic search, and mobile-first indexing
- Proven success in driving organic growth across international markets.
- Expertise in SEO tools (e.g., SEMrush, Ahrefs, Conductor, Google Search Console).
- Experience with CMS platforms and multilingual content management, solid understanding of HTML, CSS e.g.
- Strong understanding of B2B buyer personas and content strategy.
- Familiarity with AI search trends and structured data implementation.
- Excellent communication and stakeholder management skills.
- Strong analytical skills with the ability to present SEO data in an actionable way
- Fluency in English (required for our international environment).
Who should apply?
We’re investing more than ever in our digital transformation. As a company whose lifeblood is innovation, we give our customers the next level of digital offerings on an impressive global scale! For you, it means unrivalled opportunities to work and develop an international career and really have an impact on the shape of things to come.
Does this sound like you? We look forward to your application! For further questions, please feel free to contact the hiring manager over LinkedIn https://www.linkedin.com/in/johannes-weisensee/
During your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you.
Tempted to apply? Click “apply now” and send us your resume (PDF in English version) today!
Do you want to know more? Go to https://careers.hilti.com/en/digital-marketing
