What's the Role?
We are seeking a creative Marketing Content & Design Specialist to join our team in Panamá City. You will support brand consistency and content creation across our website Hilti Online, while helping drive engagement and visibility through SEO and digital assets tailored for our six markets in Latin America.
Who is Hilti?
At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.
Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.
What does the role involve?
The purpose of the role is to provide specialized services in the areas of Digital/Online Marketing, E-Commerce, Web Content, and/or Search Engine Optimization.
Your key responsibilities would be to:
- Create engaging and visually appealing content for Hilti Online, including banners and pop-ups, to enhance visibility and user interaction.
- Lead the implementation and continuous improvement of the website’s SEO strategy to boost organic traffic and search engine performance.
- Collaborate with cross-functional teams to ensure content aligns with brand guidelines and marketing objectives.
- Monitor and analyze content performance metrics to optimize future campaigns and digital initiatives.
Hilti Panama got #7 place in the national Great Place to Work ranking, and we proudly hold the #5 ranking in Great Place to Work globally!
What do we offer?
In addition to your fixed monthly salary, we offer:
- Health and dental insurance
- Life insurance
- Yearly bonus based in performance
- Work life balance benefits
- Wellness benefit
- Hybrid working model
- Corporate alliances
- Great career and development opportunities!
What you need is:
- A Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- 3–5 years of experience in digital content creation, ideally in a regional or multi-market context.
- Strong command of English (mandatory), plus fluency in Spanish or Portuguese.
- Hands-on experience with Adobe Creative Suite for content design and updates.
- Solid understanding of SEO fundamentals and ability to ensure content accuracy (e.g., working links, correct URLs, no editorial errors).
- Experience managing and updating web content, including landing pages, pop-ups, and banners.
- Strong organizational and project management skills to prioritize tasks and meet deadlines independently.
- A proactive mindset with a willingness to learn, propose new ideas, and go the extra mile.
- Previous experience in digital agencies or fast-paced environments is a plus.
- Familiarity with Google Analytics and basic performance tracking tools.
- Copywriting skills and attention to detail are highly valued.
Why should you apply?
We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork and ability, regardless of your background.
You will be working with a team of people striving for excellence, with an open, inclusive and supportive culture. Bring your own perspective and achieve results together with others.
What you can expect when applying to a Hilti position:
When applying to a position at Hilti, you can expect a people-centric recruitment process where every application is reviewed by a human (automated notifications are triggered by our recruiting team). Personalized feedback isn’t provided for applications that don’t reach hiring manager interview stage, the overall process—including evaluations and interviews—typically takes 3 to 6 weeks, with most applicants hearing back within 2 to 3 weeks. For tips and more information, you’re encouraged to explore Hilti’s career FAQ section.
Learn more about us: Careers made real | Hilti | Hilti Careers
Hilti is an equal opportunity employer committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.