What's the role?
The Engineering Content Manager leads the implementation of integrated, multi-channel, results-driven marketing efforts within North America and Latin America (the W1 and W2 regions). Responsible for reaching the target customers to drive the specification to sale conversion of anchors within a given industry segment utilizing Hilti marketing processes and market reach resources. Position combines technical and marketing knowledge and competences in order to fulfill the company's sales objectives and goals.
Who is Hilti?
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.
What does the role involve?
- Analysis and investigations of complex technical anchor related topics (technical data and design) with the intent to provide project teams and management with the necessary data, insight, and context for decision making (considerations included product, design, software, and regulations assessments).
- Design, develop, and carry out technical marketing initiatives and campaigns that support the Global Business Unit (BU) Anchor strategy and stated objectives, within the W1 and W2 regions.
- In collaboration with the local Technical Marketing and Engineering teams, establish and develop technical marketing objectives and goals for assigned industry segment to improve specification strength and specification coverage.
- Responsible for coaching and directing local Technical Marketing and Engineering teams in developing, coordinating, and implementing market, technical sales, brand, and market reach strategies for the segment.
- Analyze and interpret marketing trends concerning technical anchor products or services.
- Prepare and present analytical reports.
- Organize and conduct research activities.
- Prepare presentations for both internal and external customers.
- Evaluate the specifier’s needs and expectations and match product, service, and software solutions to create differentiation.
- Partner with Product Management and Engineering through the new product/ software development (TTM) and product care global process.
- Partner with global counterparts to align on common roadmap and to prepare deliverables.
- Responsible for the selection, organization, and participation in key associations, boards, and trade shows related to the given segment including steering mechanisms to evaluate ROI for participation.
- Build and strengthen a trade community via newsletters, webinars, and trainings.
- Ensure consistent messaging across channels.
- Additional duties as assigned.
Being at Hilti means joining a community of over 33,000 people, 127 different nationalities working together across 120 countries.
What do we offer?
In addition to a competitive base salary and bonus potential, we offer a robust benefits package including a generous paid time off policy that includes vacation, personal days, health & wellness, and 2 days per year to give back in your local community, paid family leave, educational reimbursement and student loan assistance, 401(k) matching, medical/dental/vision coverage, and a variety of other benefits to fit the needs of our employees.
We will give you the tools you need to succeed through hands-on integration training and will support your continued professional development through ongoing training and mentoring, targeted leadership programs, and opportunities for international assignments in any of the 120+ countries in which we operate.
What you need is:
- Bachelor’s Degree in Engineering required (Master’s Degree in Structural/Civil engineering preferred)
- Master of Business Administration (MBA) preferred
- 4–6 years of experience in marketing, engineering practice, or equivalent time calling on engineering firms in an engineering sales capacity
- Experience in the Commercial segment highly preferred
- Strong creative skills, as well as experience in managing internal relationships and multiple, high impact projects
- Excellent oral and written communication skills
- Fluency in Spanish preferred
- Interpersonal and presentation skills
- Very strong organizational competences
- Efficient in time management and attentive to details
- Negotiation and customer service skills
- Results-oriented with business awareness
- Ability to analyze and interpret data
- Ability to understand market trends and customer needs
- Ability to work under pressure and meet deadlines
- Technical knowledge, IT knowledge, and computer proficiency
Why should you apply?
Let’s face it, we know there are lots of other companies out there. We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. This role gives you the opportunity to help shape the future of construction.
Hilti, Inc is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
