What's the Role?
Regional Engineering Marketing Manager is decisive to drive specifier engagement. An effective engineering marketing team shall focus on four main areas: develop and deliver competence build-up; define marketing and communication plans; define the go-to-market approach; set targets and monitor performance.
Regional Engineering Marketing Manager holds the technical competence and drives the specifier content roadmap to the engineering community in the region.
He/she has a strong affiliation with both Engineering and Strategic Marketing, understands the way Hilti works in Engineering, able to prepare internal and external technical and educational content, enables strong marketing reach/relevance, and measures specification and conversion-to-sales success when addressing targeted specifier audience through various channels.
Who is Hilti?
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.
What does the role involve?
Responsibilities & Accountabilities:
- Define the regional Engineering Marketing roadmap in coordination with BUs, coordinate educational content / webinars & marketing strategy on multiple channels, publishing articles & White Papers, generate dashboards for tracking
- Coordinate with Global ECC, BUs Engineering Marketing, and Engineering Digital Marketing on the content and structure of the editorial page for specifiers, draft & test editorial pages
- Work with regional Engagement Marketing Managers to align on Engagement Marketing roadmap for Engineering, align with Engineering Heads in markets on the roadmap, support in pre-launch preparation of flows with Engineering colleagues in markets, support regional Engagement Marketing manager in preparing Enablement packages for markets (e.g. proper handling of leads for FE and FEM)
- Support Regional Engagement Marketing Manager and Engineering colleagues in markets in post launch adoption and steering, prepare data/insights and leverage insights to resolve bottlenecks.
- Work with Engineering colleagues in HUB, MO to finalize the regional engineering roadmap for Engineering, on a yearly basis
- Work with relevant Engineering topic owner in the HUB to conceptualize and develop the engineering strategy, Argue cards, content development, execution and steering plan post-launch.
- Work with Engineering marketing digital managers in the HUB to drive change management and adoption of leads (timely action, opportunity pipeline and conversion).
- Align Engagement Marketing topic in Regional and MO TMP Review&Improve process for sustainable adoption.
- Prepare software and specification tracking dashboard and insights to be presented in HUB campaign board and use insights and feedback to correct future actions.
- Work with Engineering colleagues in HUB, MO to finalize the regional engineering roadmap for Engineering, on a yearly basis
- Work with relevant Engineering topic owner in the HUB to conceptualize and develop the engineering strategy, Argue cards, content development, execution and steering plan post-launchWork with Engineering marketing digital managers in the HUB to drive change management and adoption of leads (timely action, opportunity pipeline and conversion)
- Work with software and Codes & Approvals colleagues in HUB, MO to translate and implement design methods into software solutions
- Technical skills to support calculation reviews prior to launching a software solution
- Support future software selling approach though HOL, AskHilti, social media, etc.
- Support Engineering Services adoption (BIM service, Design service, etc.)
According to 86% of our employees, teamwork and respectful interaction with one another is a fundamental part of our corporate culture.
What do we offer?
Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
What you need is
- Understand market context, competition, and Hilti position of F&P solutions, including key differentiation dimensions and their relevance to specifiers and engineering community
- Understand customers’ applications and needs and have the passion to spend time with the customers, build a grounded application and business understanding
- Understand customers’ needs and have the passion to spend time with the customers, build a grounded application and business understanding
- Understand the role of specifiers and engineers in the construction workflow, from initial design to final maintenance.
- Drive specifier engagement in the region: build compelling and engaging content for specifiers and engineers, deploy content through appropriate channels and campaigns
- Build and implement content roadmap for engineering marketing to achieve results by driving targets and main actions (e.g. AskHilti, HOL editorials, social media)
- Analytical skills to understand and analyze commercial data, financial data, and application data to drive fact-based decisions
- Connect and work together with relevant functions within the Hub, MOs and BUs, to drive specifier engagement and to connect the dots between codes & approvals, marketing, software, and engineering marketing
- Commercial mindset and business ownership to drive sustainable value creation for the Hub/MOs through specifier initiatives
- Presentation and communication skills to articulate own opinions, ideas, and concepts to relevant stakeholders in a simple and comprehensible way
Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
We look forward to receiving your application!
