What are we looking for?
We are looking for a Product Content expert to join our Regional Digital Marketing team for Latin America. This role is key to ensuring the quality, accuracy, and performance of product content across our 6 web shops (e-commerce). You will be responsible for managing new product content in the system, optimizing SEO, and ensuring our digital presence supports customer experience and business goals. This is a process-driven role focused on continuous optimization and ensuring the effectiveness of our content, reflected in sales conversions through our Ecommerce platform.
You will work closely to our regional Product managers, ensuring that our customers have a clear product information on our web, driving this content to sales conversions.
Who we are?
Hilti is a global team of passionate people committed to improving the construction industry. As trusted partners in productivity, safety, and sustainability, we deliver innovative solutions that shape the buildings, roads, and infrastructure people rely on every day.
At Hilti, people build long-term careers by exploring new possibilities, maximizing their potential, taking ownership of their development, and making a real impact every single day.
What does the role involve?
- Manage product content creation and updates within Service Level Agreements timelines.
- Ensure product cards are accurate, SEO optimized, with relevant keywords and aligned with our standards.
- Collaborate with internal stakeholders (Product Managers, Digital Marketing, Global teams).
- Monitor and improve content performance using analytics tools.
- Identify and fix bugs or inconsistencies in product pages and in onsite search.
- Support ecommerce growth through content excellence.
- Be detail oriented, improving user experience on our web shops.
Hilti Group was ranked the 5th Best Workplace Globally by Great Place to Work®, and our regional Hub Hilti Latin America has been recognized as the 7th best place to work in Panama.
Los Mejores Lugares para Trabajar® en Panamá 2025
What do we offer?
- Base competitive salary
- Annual Bonus based in performance
- Legal benefits
- Additional benefits (Meal allowance, Volunteer days, Remote workdays)
- Flexible working days (2 HO per week)
- Health and dental insurance
- Life insurance
Requirements:
- Minimum 3 years in roles related to e-commerce, SEO and content optimization.
- Experience with Content Management Systems (CMS); Ecommerce and STEP-platforms
- We are Open to diverse academic backgrounds, Preferable bachelor grades on Marketing or Business administration.
- Google Analytics Knowledge, Trends, and variety SEO tools
- Advanced user of Microsoft Office and Power BI (preferred)
- Analytical mindset, Detail-oriented Profile.
- Process optimization skills, discipline, planning, time management.
- Advanced / Conversational English Level (Mandatory)
- Spanish (preferred) or Portuguese
- Based in Panama
Why should you apply?
We’re looking for enthusiastic and dynamic individuals. Our team is made up of diverse profiles united by a common goal: creating sustainable value through leadership and differentiation. Within this vision, you’ll grow both personally and professionally while making a meaningful impact across key sectors of Latin America construction industry.
Hilti is committed to building a diverse workforce. All qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
When applying for a position at Hilti, you can expect a people-centered selection process.
Every application is reviewed by a real person (automated notifications are triggered by our recruitment team). Please note that we do not provide personalized feedback for applications that do not progress to the interview stage with the hiring manager. The overall process including assessments and interviews typically takes between 3 to 6 weeks, and most candidates receive a response within 2 to 3 weeks. For tips and additional information, we encourage you to explore the section on preguntas frecuentes