Regional Social Media Program Manager, North Asia

What's the role?

Are you ready to shape the future of digital engagement for a global brand? In this role, you’ll own Hong Kong’s social media strategy and digital marketing initiatives while gaining regional exposure across North Asia including Mainland China, Hong Kong, Taiwan, Japan, and Korea. You’ll lead the end-to-end social media operations, create impactful content, and drive innovative programs like influencer collaborations and employee advocacy. This is your opportunity to combine hands-on execution with strategic leadership, working closely with global and regional teams to deliver measurable impact.

Who is Hilti?

Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.

What does the role involve?

Hands-on Social Media Management for Hong Kong
Channel Ownership

• Manage Hong Kong’s social channels: Facebook, Instagram, YouTube, LinkedIn, and WhatsApp.
• Build and maintain a content calendar with brand-aligned creative, copy, and publishing cadence.
• Engage and grow online communities.

• Develop content concepts and produce/adapt assets (short-form videos, carousels, stories, reels, thought-leadership posts).
• Brief and manage agencies for high-production pieces.
• Tailor content for different audiences (specifiers, contractors, engineers) and channels.

• Use Sprinklr for scheduling, listening, routing, and reporting; troubleshoot with Global as needed.
• Initiate conversational marketing campaigns on WhatsApp and co-create content with partners and agencies.
• Build monthly dashboards (reach, engagement, CTR, VTR, site traffic) and provide insight-driven recommendations.

• Identify and develop influencer pools (internal & external), execute engagement campaigns and content.
• Drive Hilti Network (employee advocacy program) internal communications, promote participation, and boost engagement through social content and internal campaigns.

• Present monthly progress and quarterly impact to the Hong Kong’s executive management team and regional digital team.
• Run test-and-learn sprints (creative formats, copy angles, posting windows, targeting) and document playbooks.

• Lead the internal employee advocacy program (“Hilti Network”): activation, content kits, training, governance, and recognition.
• Support external influencer programs: design frameworks, source/manage creators with 5 offices in North Asia/agencies, ensure brand safety and optimize performance.
• Collaborate with Global Digital, Marketing, HR, and product marketing teams to ensure consistent messaging and enablement.
• Own program KPIs, dashboards, insights, and regional social budgets.

We are thrilled to be recognized as the 4th Best Workplaces™ in Asia 2024 by Great Place to Work® Institute !

What do we offer?

Show us what you’re made of and we’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.

What you need is:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Around 5–8 years’ work experience in social media including at least 2 years of direct channel management and community moderation. Proven experience working in social media or digital marketing agency environment is essential.
• Self-motivated professional with a strong passion for social media and digital engagement. Past track record in delivering influencer programs, creator collaborations, and enabling employee advocacy or internal training.
• Exceptional copywriting and content adaptation skills for LinkedIn, Instagram, Facebook, and YouTube, with familiarity in short-form video trends.
• Proficiency with enterprise social media platforms (Sprinklr preferred) for publishing, listening, care, and reporting. Strong analytical mindset with experience in dashboards, UTM tracking, and insight storytelling.
• Ability to manage stakeholders across cultures and balance regional strategy with local execution.
• Fluency in English and Cantonese; Mandarin is a plus.
• Experience in B2B, industrial, or construction sectors is highly desirable.
• Basic video editing and design skills (Premiere, CapCut, Canva) and understanding of performance marketing workflows (Demand Generation, CRM/MA integrations, webinar promotion) are advantageous.
• Aspire to build a long-term career with flexibility to relocate for future advancement.
• Candidates with less experience will be considered; the position title will be commensurate with experience.

Why should you apply?

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

📌 Additional Information Before Submitting Your Application

Thank you for your interest in joining Hilti! Before you apply, please take a moment to review the following key details:

• Every application is carefully reviewed by our dedicated Talent Acquisition team. We truly value your interest and take the time to consider each candidate thoroughly.
• Our end-to-end hiring process typically takes 4 to 8 weeks. Please note that only shortlisted candidates will be contacted for the next steps.
• To help you succeed, we’ve prepared a helpful guide for interviews with Hilti representatives. Be sure to check it out: Preparing for your Hilti Interview | Hilti Careers